This adage could be no truer
today after it has been reported, in a recent Herald Tribune article. That
when it came to selling his Florida mansion, Al Bennati, the longtime chief
executive of BuyOwner.com, has chosen to list his home with a local real estate
agent. BuyOwner.com is one of many
websites out there now that encourage home owners that they do not need to
enlist the help of a professional agent to be able to sell their home. They go
as far as to tell homeowners:
"BuyOwner.com allows you to reach the most potential buyers in the shortest amount of time, in the most effective (the Internet) and most cost effective manner (no commission!) possible."
"BuyOwner.com allows you to reach the most potential buyers in the shortest amount of time, in the most effective (the Internet) and most cost effective manner (no commission!) possible."
Let’s break down that
statement:
Myth #1 – The internet
is the most effective way to sell your home
Many have said that, with the
introduction of home search on the internet, hiring an agent is no longer a
necessity. When the time came to list his own home, Bennati went against his
own advice saying:
"To sell a home of this
magnitude, it needs to be done by a person and a company that reaches buyers of
this caliber."
Myth #2 – FSBO’ing is
the most cost effective solution
Without proper exposure to the
“right kind of buyers” your home will not sell. Many real estate professionals
have elaborate strategies to get your listing in front of exactly who needs to
see it.
The most recent Home Sellers’ and Buyers’ Profile
Report from the National
Association of Realtors revealed that, though 92% of buyers search
for a home on the internet, 90% still use a real estate professional.
Bottom Line
Bottom Line
Two separate people made
fortunes convincing others to sell their home through their FSBO sites. Yet, when it came to selling their own home,
they recognized the value of using a real estate professional. There is a reason the real
estate industry has been around for centuries: it performs a valuable service.
Who do you know looking to buy or sell a home? Call David!
David Demangos
Keller Williams Realty
Cell: 858.232.8410
Realtor® BRE# 01905183
www.AwesomeSanDiegoRealEstate.com
San Diego Real Estate Area Expert / Green Specialist / ALC Committee
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