Every homeowner wants to make sure they
maximize their financial reward when selling their home. But how do you
guarantee that you receive maximum value for your house? Here are two keys to
ensuring you get the highest price possible.
1. Price it a LITTLE
LOW
This may seem counterintuitive. However, let’s look at this concept for a moment. Many homeowners think that pricing their home a little OVER market value will leave them room for negotiation. In actuality, this just dramatically lessens the demand for your house (see chart below). Instead of the seller trying to ‘win’ the negotiation with one buyer, they should price it so that demand for the home is maximized. In that way, the seller will not be fighting with a buyer over the price, but instead will have multiple buyers fighting with each other over the house. Realtor.com, gives this advice:
“Aim to price your property at or just slightly below the going
rate. Today’s buyers are highly informed, so if they sense they’re getting a
deal, they’re likely to bid up a property that’s slightly underpriced,
especially in areas with low inventory.”
2. Use a Real Estate
Professional
This too may seem counter intuitive. The seller may think they
would net more money if they didn’t have to pay a real estate commission. With
this being said, studies have shown that homes typically sell for more money
when handled by a real estate professional. Research posted by the Economists’ Outlook Blog
revealed that:
“The median selling price for all FSBO homes was $210,000 last
year. When the buyer knew the seller in FSBO sales, the number sinks to the
median selling price of $151,900. However, homes that were sold with the
assistance of an agent had a median selling price of $249,000 – nearly $40,000
more for the typical home sale.”
Bottom Line
Price your house at or slightly below the
current market value and hire a professional. That will guarantee you maximize
the price you get for your house. Looking to Buy, Sell, or Invest? Contact:
David Demangos
858.232.8410
Locally Known, Globally Connected
Luxury Home Marketing Specialist
Global Property Specialist
David@AwesomeSanDiegoRealEstate.com
Our Team Goes to Extremes to Fulfill Your Real Estate Dreams!
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